We all know that good old search engine advertising is effective and we see it almost everywhere online. But how is this advertising different from other advertising online, and why is the pricing very different?

First, before we can start digging deeper into that question we need to look at what traffic really is and why there are different kinds of “traffic”. Some of you may have heard about “cold” or “hot” traffic. So what is this really?

When an average internet user is browsing the Internet they will come across websites, through many different pathways. They may deliberately click on a banner that catches their interest. They may search for something i the search engine and be presented with an advert that has been custom designed to fit that persons search text. They may find a popup or popunder window on a website, or they may be looking through sites that are presented to them from a browsing network, based on interest. Many things will determine the way that the user will interact with the website that he/she is being presented.

First we need to take into account who the user is. If the user is a man and is being presented a website directed to women, he’s less likely to interact. If the user is living in Canada and is being presented an online store that ships products only in the EU, they can’t make use of the offers on that page even if they wanted to. These things are fairly simple to understand. But there are also mor things to take into account. What is defined as being “hot” traffic, means that the people who are coming to your site are actively interested in what you are offering to them. They are actively looking for things that you are offering.

When you have traffic to your site that consist of people who are both interested in what you are offering, and also come from the right country to which you are offering your products or services, we are talking about “targeted” traffic. This traffic is not just random traffic from all over the world, who are more likely to have anything else in mind than what you are offering them, being presented this site that they have never seen before in their lives. They are actively looking for things that are related to what you are offering to them.

So why is there such a big difference in pricing when it comes to Google traffic, where you can pay anywhere from $1-$100 per click and visitor to your website? The difference lies in the way they are being presented that specific information, and the competition. When they ar being presented an advert that is custom tailed to their specific search text in the search engine such as Google, this is a very direct response to a niche specific and exact interest. This super-targeting, in a highly crowded and valuable space (such as Google) in combination with a high amount of competition is what makes one specific user an exceptionally expensive one. Even if it doesn’t guarantee any result. Compare this traffic to having a store in the middle of downtown Manhattan. Cheap rent for a shopping venue is a relative thing.

But there is plenty of traffic to go around online. You don’t need to be at the most exclusive and expensive place in the world, and especially not if you do not have the most exclusive and expensive business in the world. That is why you will also find targeted traffic such as what we are offering here at The Cheapest Traffic. We go after the ordinary people, who are browsing the web in many different places and we present to them your website in various situations, to see if they are interested. In the end, what counts as much as the visitors that you are getting to your website, is the website itself. An appealing, well communicating website that is offering something good is always going to have a much better result that one that is not. Regardless of how targeted or “hot” the traffic is.