We all know how effective social media can be to the online businessperson that is offering a service or a product online. We see posts in Facebook all of the time. But why are certain things more effective than others when it comes to social media content online? Why are they more efficient than others?
Before we can take a deep dive into the world of social media and what it rally means, we need to have a look at a product or a service. How do you interact with anything like that in the real world as a “customer”. Someone who is buying, not selling, that is. You see, as we are emotional beings, almost all of our choices are made from an emotional choice weather we like to believe it or not. We are not always aware of the choices that we are making. So let’s make a simple example. If you are lying in a jacuzzi with a couple of friends, at a nice resort somewhere – your “happy place”. You are not highly likely to get up and start buying a fridge, for instance. Even if it was your dream fridge, standing next to you with a cheap price, that simply is not something that you would be interested in doing at that time and place. But if someone, opened the fridge, took out a cold beer and offered you a cool nice pint – you’d say sure, what a great service, faster than you could get water in a glass. This is an example of timing, the right place and the right time. It’s not so much about that person. Everyone might want to buy a fridge, and also you. But not just in that moment. And likewise, when you go shopping for a new kitchen and you walk into the whiteware store, you’re not very likely to be buying a cold beer when your salesman is opening the fridge – you want to buy the fridge, not a cool beer. Who wants to drink a beer in a whiteware store?
This is the problem that we are facing today in social media advertising. We need to find the right people, at the right time and present to them the right kind of offer at that instance. If we have a product or a service that needs to advertized, the first thing we need to do is to think about, who and where would anyone be interested in this service or product. In what situation are they likely to get involved and become interested? Social media is good for certain kinds of products or services. Sometimes it can be good only for certain parts of the process, such as getting peoples interest or attention. To gather their contact detials, or to funnel their interest to a website that completes that process. Advertising is not a one way street, with only one way to go, it’s a kind of jungle. One needs to know how to orient oneself in that jungle in order to stay on track. In order to know when and where you need to go, and how to get there.
That’s why we here at The Cheapest Traffic are offering a lot of different services to help you with these problems. We are like a guide that takes you from A to B and in the process you will likely learn how to be able to do this also on your own. But it helps you to go forward and make progress in your online efforts. We have a lot of different services in the Internet Services page, such as managing a Facebook page. We also do social media advertising campaigns, and are more than happy to work with you on increasing sales in your business. Contact us at any time using the chat-box message or the contact form by clicking here.
